We often segment brand popularity based on the industry the brand is operating in. For example, the most popular phone brand in 2023 is Apple, followed by Samsung. But, looking at the popularity and value of different companies from different industries in one space is just as telling. This analysis can inform stakeholders like investors about which markets are worth considering over others.
Who Are The Most Valuable Companies In The World?
Over the last few years, Apple has been the world’s most valuable brand. The company’s market share tells one story, but Apple’s marketing strategies have also played a role in heightening the company’s positioning and brand recognition. For example, when someone says ‘apple’ today, most people associate it with Steve Jobs’ company rather than the fruit. That’s just another reminder of why entrepreneurs need to spend time crafting the name of their company if they want to generate awareness and, eventually, sales.
Fortunately, because not everyone can be as successful as Steve Jobs in branding, there are tools startups can use to help with this. For example, artificial intelligence software is behind the best business name generator for startups looking to have suggested results come back immediately. In addition, the more specific you are when using AI-powered business name generators, the less likely people will question what the name means. Interestingly, even though Apple’s name has proven successful, this is the case with the company. Still today, people are unsure if the name and logo represent the Garden of Eden or a ‘byte’ of data.
With all that being said, Amazon surpassed Apple as the most valuable brand in the world in 2023. As of March 14, 2023, Amazon had a projected brand value of over $299 billion, and Apple had a value of over $297 billion. The fact that Amazon and Apple compete so closely against each other for brand value isn’t a surprise. Brand value is a concept centred around the better known a brand name is, the more money the brand can generate through the sale of its products. Like Apple, Amazon is one of the most recognised brand names in the world, and it’s helped that Amazon offers a range of products, moving from the e-commerce industry into subscription streaming and sports sponsorships.
Google is the third most valuable brand in 2023, with a brand value of over $281 billion. Again, this is not a surprise. Brands with strong value can influence the performance of stakeholder groups like employees, and Google is widely recognised as one of the best employers in the world. Google fosters an innovative culture that rewards its employers with tangible perks and a creative workspace called the Googleplex in Mountain View, California.
Companies can impact the world in many ways, and having high brand value, helped by marketing, product quality, and effective communication with stakeholders, is one way. While this takes time, startups can look at companies like Apple, Amazon and Google for inspiration when creating their business models.