What are the most valuable global brands in the world? To answer this question, after analysing the 10 richest people in the world a few weeks ago, I decided to use data from interbrand. In fact, thanks to this database you can see the value of the biggest brands in the world such as Apple, Coca-cola and others. Most valuable Companies | 2000/2020
Top 15 Best Global Brands Rankings
Let’s start by analysing the 2020 figures. What were the top brands in the world in 2020? In first place in 2000 was Coca-Cola. The company, founded in 1886, had a brand value of USD 72537 million in 2000. The company of the most popular drink in the world was ahead of Microsoft and IBM. General Electrics, Intel, Nokia, Ford, Disney and McDonald’s followed. The world’s top 15 also included the well-known cigarette brand Marlboro. Coca-Cola remained at the top of the Best Global Brands Rankings from 2000 to 2012 for 12 years. Only in 2012 was it overtaken by Apple. The top three brand positions in 2000, Coca-Cola, Microsoft and IBM were the same for all years from 2000 to 2011. Only in 2012 did the ranking undergo major changes with the advance of Apple, Google, and later Amazon.
Apple has held the number one position worldwide since 2012 and has not lost it since. On the contrary, over time it has been gaining ground on the competition. In general, it is interesting to note that in recent years the world’s leading brands have all been linked to technology and the Internet. From the aforementioned Apple to Google, Amazon, Microsoft and Samsung. Coca-Cola is still in the top 10 in the world and its value is not very different from that of 2000. If in 2000 the value of Coca-Cola as a brand was 72,537 million dollars, in 2020 it was 64,400. However, all other competitors in the tech sector have grown.
The Most Valuable Brands in the World – 2020
Various analyses are made on the value of brands. If we look at the Brand Finance report (you can read it here: https://brandirectorypublic.s3.eu-west-2.amazonaws.com/reports_free/brand-finance-global-500-2020-preview.pdf) Amazon is the brand with the highest value at $220B. With a positive change of +17.5% from 2019 to 2020. In second place we find Google, with $160B and a change of +11.9% and in third place Apple with $140B and a negative change of -8.5%.
Various analyses are made on the value of brands. If we look at the Brand Finance report (you can read it here: https://brandirectorypublic.s3.eu-west-2.amazonaws.com/reports_free/brand-finance-global-500-2020-preview.pdf) Amazon is the brand with the highest value at $220B. With a positive change of +17.5% from 2019 to 2020. In second place we find Google, with $160B and a change of +11.9% and in third place Apple with $140B and a negative change of -8.5%.
Coca-Cola Revenue
On May 8, 1886, Dr. John Pemberton sold the first glass of Coca-Cola at Jacobs’ Pharmacy in downtown Atlanta. From 1886 to 2021 many things have changed and over time Coca-Cola has become more and more of a global brand. Below you can see various data about the “Coca-Cola Company”. From the number of revenues to the number of employees from 2007 to 2020.
In terms of employees worldwide, the highest figure was reached (in the last 20 years) in 2012 when Coca-Cola had 150,900 employees worldwide. 2012 was also the year with the highest number of revenues in millions of dollars: 48017. In net terms this resulted in 9,019 net income.
In terms of net income, the best year was 2010 when the figure reached $11.787 million, followed by the aforementioned 2012. The figure for 2020 was down from 2019. Revenue decreased by 4,000 million, net by 1,200 and total employment by about 6 thousand (up however from 2017/2018 where there were about 60 thousand employees).
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