Most Popular Social Media 2004/2024

On June 30, 2024, the world will once again celebrate Social Media Day, an occasion dedicated to recognizing the transformative impact social media has had on our society.

Social Media encompasses those platforms that enable users to create and share content with others. But which are the most popular social media platforms? What is their origin story, and how have they evolved over time? Moreover, how has their usage shifted in recent years?

Most Popular Social Media 2024

What are the most popular social media in 2024? In the ever-evolving landscape of digital communication, social media platforms continue to play a pivotal role in shaping our social interactions, business strategies, and global connectivity. As we venture into 2024, the hierarchy of the most popular social media platforms sees familiar giants maintaining their dominance, while newer entrants strive to leave their mark on the digital cosmos.

At the forefront of this digital dominion stands Facebook, boasting an impressive user base of over 3 billion. Since its inception in February 2004, Facebook has remained the quintessential platform for digital socialization, not just surviving the test of time but thriving as one of the most visited websites globally. Its ability to adapt and innovate has ensured its position as the premier social media platform, eclipsing its closest competitor, YouTube, by a substantial margin. YouTube, the video-sharing behemoth, secures the second spot with nearly 2.5 billion users. Renowned for its vast repository of videos covering every imaginable topic, YouTube has transcended its role as a mere entertainment platform to become a vital source of information, education, and inspiration for billions around the world.

Instagram and WhatsApp, each boasting 2 billion users, share the third spot. Instagram, with its visually captivating interface, has seen a meteoric rise, marking a growth of over 30% and establishing itself as a cornerstone of social media interaction, especially among younger demographics. WhatsApp, on the other hand, continues to be the go-to messaging app for seamless communication, underscoring the growing preference for instant, personal connectivity in our digital age.

TikTok, with 1.562 billion users, emerges as a formidable force, capturing the sixth position. Its unique format and algorithm have revolutionized content consumption, particularly among Gen Z users, showcasing the platform’s explosive growth and influence.

Further down the list, WeChat and Telegram highlight the diverse preferences of global users, catering to specific communication needs and niches. Snapchat, Twitter, and Weibo, despite facing stiff competition, remain vital players, each offering unique features that resonate with their dedicated user bases.

Most Popular Social Media – 2024

  • Facebook: 3,049,000,000
  • Youtube: 2,491,000,000
  • Whatsapp: 2,000,000,000
  • Instagram: 2,000,000,000
  • TikTok: 1,562,000,000
  • WeChat: 1,335,000,000
  • Telegram: 800,000,000
  • Snapchat: 750,000,000
  • Twitter: 619,000,000

TikTok Growth

While Facebook is still the most widely used Social Network in the world, the real revolution in recent years seems to be TikTok. In fact, the Chinese platform is depopulating a great deal among younger people and is slowly reaching record figures. If in January 2018 there were about 55 million monthly active users (MAUs), as of September 2021 the same figure is about 1 billion users. The growth has been incredible. As of December 2019, the monthly user figure has almost doubled: it was 508 million in December 2019 and is now-pending new updates-over 1 billion. In January 2024 monthly TikTok active users are 1,562,000,000.

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